UpShift Digital Articles

One of Google's best sellers is leaving for start up Media6Degrees

http://bit.ly/kSKiyf

If you're a frequent reader of my rants, you know that I think charging for online content, whether you're the New York Times Company or The Dallas Morning News is a little crazy, however, Lincoln has decided to get into the mix. A Lincoln ad, running on NYTimes.com is offering unlimited access to the content, for free, for the rest of the year. Of course the NYT company gets to pick who gets it and it is only available to 200,000 users. NYT is saying that it will most likely chose from their heaviest online users. Isn't that backwards?…

Interesting article on Forbes.com yesterday that discussing that $65 Billion will be pulled away from traditional advertising in 2009. The measuring stick used in the story, that $66 Billion is an annual TV aggregate spend, shows just how staggering the affect of interactive advertising has become.

Now where is the auto industry in all of this? Unfortunately, the former leaders of advertising strategy have been largely stuck behind a firewall of agency inability. For example, many auto dealerships are still hiding behind creative agencies that feel traditional buys (print, broadcast, out of house) are the only media to buy. Why?…