UpShift Digital Articles

Have an extra $400-$600,000? You could be the proud owner of one of the 3 Back to the Future DeLorean's that still exist when they go up for Auction in December.

http://bit.ly/rjww32

According to a new article that came out today in Auto Remarketing, Art Spinella of CNW, says that newspaper is still beating other mediums in driving dealership lead traffic. According to a dealership, Cox Chrysler Dodge Jeep Ram, in Wilson, NC, newspaper is the best medium for driving store traffic, and this is according to the Internet Manager. Rather than making this an opinion piece, I want to get your feedback….what do YOU think about newspaper advertising as the most active medium for driving dealership traffic? Make sure to follow UpShift Digital on Facebook and comment there.

Here's…

Yes, I will warn you from the onset that this is going to be a rant, and it will probably offend people, so fasten your seatbelts, or maybe better yet, don't read any further. Oh, and shock and surprise, I am not talking about newspaper today, i am going to talk about a media that, when I worked in the newspaper business, we already thought was dead. Yes, I am going to talk about the non-existent empire that died in the 70's called RADIO.

This rant was brought on by a Tweet…

Dallas, TX ? UpShift Digital™, LLC announced today that they will be launching ResponseLogix in the Denver market. ResponseLogix, headquartered in Sunnyvale, CA provides advanced technology solutions for managing automotive dealer Internet leads. UpShift Digital will be tasked with successfully marketing, selling and servicing the full suite of ResponseLogix?s products and services to auto dealerships in Denver.

In addition, UpShift Digital has added a new member to their team to lead the dealer acquisition and retention efforts in Denver.  Danyelle Kohler joins UpShift Digital and is taking on the role of Regional Director - Automotive Product Sales.  Prior to joining…

If the news industry was as adept with its technology and finance as it is with its corporate whining and pleading, we would all be a lot better off. Not content with the Associated Press (AP) and Rupert Murdoch picking fights with Google over links to stories, the Newspaper Association of America trotted up to Capitol Hill to claim ownership of facts and to demand payment for them.

James Moroney, publisher of the Dallas Morning News, claimed a ?quasi property right? over facts that were being used for ?commercial gain,? not by readers but by ?someone else.? Search engines and…

For the first time, there?s evidence that local media companies who are ?doing it right? in the online space are actually showing revenue growth exceeding that of the pureplay Web companies in the same markets. These are companies who view the Web as an opportunity for business development, and demonstrate it by dedicating resources and personnel to the task of growing online revenue, instead of placing the responsibility on existing employees.

This remarkable finding comes from new Borrell Associates data and should bolster the hopes of local media companies to seize the moment.

In crunching the preliminary numbers,…