Honda's "Study Break" Using Social Networking to Show off the New Civic

As college exams approach, Honda is using their new site "Study Break" to create a social tour to introduce and market six all new models of the 2012 Civic. The tour will start off at Arizona State University and continues until May 5th. Students can tour the vehicles and get chances at free lunches by texting  special codes found on vehicles. (do people actually still do short codes?)

For more information check out http://www.civicstudybreak.com