Most Common Reasons a Dealer's Social Networking Fails

A great blog from DrivingSales.com shows the two main reasons that a dealer's social networking strategy fails:

1) Dealer's not leveraging their social assets properly

2) Looking for ROI in all the wrong places.

Personally, I think it goes even farther than that. I don't think the typical dealer creates any type of Social Networking strategy before they get into the process. Ask your self as a dealer - who is my audience? If the answer is "everyone that may buy a Ford" then you are NOT on the right track. Do you know who manages your Social Networking reputation? Is it someone within the store that you're paying to manage it? Remember this, more people could see your Facebook page than saw your newspaper ads all last year. Where's your focus?

Read the DrivingSales.com blog and let me know your thoughts. I follow a lot of dealer Facebook and Twitter accounts. If you are a marketing expert, do you?

http://tinyurl.com/twitfbfail