Interactive Automotive Articles
Social Networking Gets More and More Powerful
Why is there such a huge disconnect between the power of social networking sites like Facebook and Twitter, and the dealer base perception of that power? Even product resellers get into the game, saying they or their dealers just don't believe that the social networking sites have any value. I think the true answer to that question is straight up fear. Car dealers are no longer the early adopters when it comes to new technology. They no longer jump onto things because they have tried, unsuccessfully many many different tools, and due to the lack of customer support for…
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Looks Like it was a Brilliant Marketing Strategy - Chevy Lives
To help clarify its position, GM officials said in a statement, "Today's emotional debate over a poorly worded memo on our use of the Chevrolet brand is a good reminder of how passionately people feel about Chevrolet. It is a passion we share and one we do not take for granted," the automaker noted. (AutoRemarketer)
Sounds like Chevy just figured out a way to appear like it was working on consistency to test what the world thought about the moniker. The world speaks and agrees with UpShift Digital - Chevy Lives!
http://tinyurl.com/chevylives Posted in Auto Industry News | 0 Comments
Or is this a brilliant strategy for a passionate viral focus group? Posted in Auto Industry News | 0 Comments
What is your first sign of a dealer in trouble, a dealer that just doesn't get it, and a dealer that can only sell successfully for a limited period of time, because they are selling in SPITE of themselves. Yes, folks, the car market is back and dealers are once again selling cars in spite of themselves. And that has brought back the old fears and yes, let's call the baby ugly, the old stupidities that we had all hoped went away in 2008. Dealers are still just flat out scared of the Internet, so much so that the… Posted in Interactive Marketing | 0 Comments
Is it finally time for the Mercury brand to fade away? Some in the industry are spurring up the rumor that top executives from Ford will be creating a plan to kill the brand. The proposal will be presented to the company directors in July. It may be time that those rumors begin to come true, and for many, the time may be right. The brand represented less than 2% of Ford Motor Company's sales in first quarter, 2009, and according to inside information, the remaining family members, that still own 40% of the total company, feel that it… Posted in Auto Industry News | 0 Comments
Did you know that Hybrid vehicles get better fuel ecomony in the city than on the hwy? How is that you ask? Because in the city a hybrid runs on almost all electicity and on the hwy, they have to burn some fuel.
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Ford is making their move back into the spolight as the company is poised to retake over the #2 spot in U.S. auto sales from Toyota, for the first time since 2006. Although recent smears to Toyota's name have helped accelerate the process, smart moves from the U.S. auto maker has started this rise to the top in early 2009.
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A great blog from DrivingSales.com shows the two main reasons that a dealer's social networking strategy fails:
1) Dealer's not leveraging their social assets properly
2) Looking for ROI in all the wrong places.
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Still fighting to have a social network strategy within your dealership? Sounds like Bing may be forcing your dealership to come up with one. While roaming across the country meeting with dealer after dealer, it is still rare to find a dealership who has not only embraced Facebook but Twitter as well. Finding a dealership that has even heard of Foursquare is almost non-existent. According to DrivingSales.com, having a Foursquare strategy may be forced by Bing, as they begin to provide real-time Foursquare Tips on their search engine.
So what exactly is Foursquare and how does…
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The 2009 Cash for Clunkers program was found to have a better impact on new car sales, the automotive job market and the environment than was previously thought, and did not have nearly the impact on future sales that the industry experts had originally predicted. According to a year long study conducted by Maritz Automotive Research Group determined the outcome from Cash for Clunkers, or the CARS programs was actually very positive in many areas, and largely responsible for the positive upward trend that the auto industry is still enjoying. The study included 36,000 CARS buyers in the study… Posted in Auto Industry News | 0 CommentsWho at CHEVY fell down and bumped their head?
Hi, I am a Dealer, and I am scared of the Internet
Mercury Brand May See the Sunset...
Fuel Efficiency - starts in the city
The Toyota Prius rocks everyone's list as the most fuel economic vehicle with 48 HWY and 51 CITY. What's the rest of the list, and the worst?
http://tinyurl.com/Top10FuelEfficientFord Poised to Take the #2 Spot Away from Toyota
Ford is a smart company, I have said that many times to the hundreds of trainees that have taking my automotive sales classes over the last couple of years. The spotlight on their smarts really started… Most Common Reasons a Dealer's Social Networking Fails
Personally, I think it goes even farther than that. I don't think the typical dealer creates any type of Social Networking strategy before they get into the process. Ask your self as a dealer - who is my audience? If the answer is "everyone that may buy a Ford" then you are NOT on the right track. Do… Bing is bringing Foursquare to the Search Engines
Cash for Clunkers was even Better than Originally Thought