About Our Company Leadership
John Druien
President/CEO
John Druien is the leader of UpShift Digital's strategic execution and product development as the Co-Founder and President/CEO. Before the creation of UpShift Digital, John was Director of Interactive Sales for Belo Corporation, managing a $50 million interactive business with products like Cars.com, ResponseLogix, Yahoo! Behavioral Targeting and Hot Jobs! as well as multiple other products and categories. John has over 10 years interactive automotive experience with the creation and launch of several automotive portals in newspaper and television markets. His experience includes provider vetting, strategic planning, market scoping and financial expectations along with sales team and management training. Creation and execution of dealer trainings improved market success of all launched product suites. John has also worked with Tier 1 and 2 products, developing and proposing strategies for manufacturers such as Cadillac, Chevrolet, Hummer and Ford. His career began with 13 years in the dealer business, working in multiple departments. John has a degree in Communication with focus on Advertising from the University of Louisville.
Justin Erbskorn
Co-Founder/Executive Vice President
Justin Erbskorn is a leader of UpShift Digital's vision and strategic direction as the Co-Founder and Executive Vice President. Before forming UpShift Digital, Justin worked for Belo Corporation, one of the nation's largest media companies. He has years of experience launching online automotive platforms in small, mid sized and large metro markets. His experience in the product launch process involves strategy creation, package design and sales execution. Justin has coupled his product launch successes with being one of the strongest automotive seller's in the country with products such as Cars.com, ResponseLogix, and Yahoo! Behavioral Targeting. Justin graduated from the University of Toledo with a B.S. in Business Administration, focusing on Sales and Marketing.